New Colors 24/7

Anybody remember this blog from about two years ago? A new bodega opened with an awning whose green and orange colors seemed familiar and the name 24/7… him seven… what would rhyme with it, hmmm… what says convenience store that never closes and sells everything you can think of plus the widest selection of sugar-laden beverages known to mankind?

Well, no more. Oh the name stays the same but the colors were repainted a couple of weeks ago.

"Why," I asked the owner.

"It’s 7-11," he said.

Apparently there were cease and desist letters, court hearings. The owner told me his lawyer told him that he would win, eventually but he decided to give in and change the colors so it would not appear to look like that famous convenience store.

"I got sick of fighting it, I could have taken it further and won, but what's the use?"

We don’t need a chains or local bodegas that mimic chains. Be a local bodega. You may not be able to get a slurpee but they have a fine selection and a nice deli. The guys who run it are friendly. You want a 7-11 go to Journal Square!

Oh, the memories: A freshly painted awning and an awning-less façade. Nothing survives time or trademark infringement laws.